Analytics

I’ve spent two decades working with data. Early on, I saw how design, communication, and timing shaped decisions, and how data could guide those outcomes.

Too often, analytics is made complex. Dashboards get built but not used. Reports get created but do not change decisions. My approach is different. I focus on clarity. I design first, building dashboards and frameworks that people actually want to use.

I’ve worked with global brands to:
- Turn complexity into clarity
- Build dashboards that highlight insights, not noise
- Connect data directly to action

For me, the value of analytics is not in the volume of data. It is in telling a story that makes sense. One that moves people to act.

You can see more of my career experience on LinkedIn.