Analytics

I’ve spent two decades working with data. Early on, I saw how design, communication, and timing shaped decisions — and how data could guide those outcomes.

Too often, analytics is made complex. Dashboards get built but not used. Reports get created but don’t change decisions. My approach is different. I focus on clarity. I design-first, building dashboards and frameworks that people actually want to use.

I’ve worked with global brands to:
- Turn complexity into clarity
- Build dashboards that highlight insights, not noise
- Connect data directly to action

For me, the value of analytics isn’t in the volume of data. It’s in telling a story that makes sense — one that moves people to act.

You can see more of my career experience on LinkedIn