I’ve always lived between two worlds: numbers and creativity.
I began my career in analytics through magazine circulation, working across some of Australia’s biggest titles. Being surrounded by photographers, designers, and editors sparked my love for visual communication. That’s where I picked up a camera and began to see how design and storytelling shape the way people connect.
Over the past two decades, I’ve continued working with major brands to make sense of data. My focus has never just been on the technical side. I care about clarity, design, and building dashboards that people actually use to make better decisions.
Photography has become a key part of how I express creativity. I’ve shot for magazines, brands, and individuals across Australia and abroad, exploring how light, composition, and emotion tell a story just as powerfully as numbers do. It’s that balance between analysis and artistry that continues to drive my work today.
A couple of years ago I also created Sips & Strokes, a colouring book series for wine lovers. It was a passion project that brought together relaxation, travel, and wine culture in a different medium.
The thread through all of this is simple. I want to make things clear, creative, and engaging. Whether through numbers, images, or design, my work is about helping people see things differently.