ThomasClewett-Dang

“Why aren’t people signing up?”

It wasn’t the form’s length. Adding “Cancel anytime” built the trust that was missing.

People just wanted to know they could leave.

Sign-ups

“Could AI do the analysis, not just write it up?”

So I built one, on my own data.

I built two, both on my own social data. One writes the report. The other actually watches the videos, not just the numbers.

“Marketing says the campaign worked. Finance says it didn’t.”

Both right. They were counting different things.

So we wrote down what each number means, and what you’d do with it.

Same campaign, same week

“Version B is up 12%. Is that real, or luck?”

I built the calculator that answers that.

Overlap means the difference is still inside the range of chance. Put your own numbers in.

Two proportion z test, two tailed, 95 per cent. The defaults are made up.

“How many customers will we have in three years?”

Change an assumption, watch the answer move.

The maths is the easy bit. Knowing which dials a business actually has is the hard one.